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Hello ASTB friend!

Since we started ASTB last year, we have produced over 50 articles. The story about Artificial Intelligence (AI) and Big Data seems to perform slightly better than others. There is a good reason for that given an increasing level of integration of AI in our daily lives already.

We have updated the article to reflect some of the latest developments in the AI space since we published it for the first time back in Aug 2023. Please enjoy the read.

We are doing something different this year.

We’re sharing with you our 2024 content calendar, produced by our team of human marketers 👩‍🏫 not AI. Why?

Because we always look for partners and collaborators who share a mutual interest in solving important problems and growing the sustainability movement together.

Check out the content calendar below.

Who is Benefiting from the Rise of Artificial Intelligence & Big Data in Travel?

The travel industry is rapidly evolving, and Artificial Intelligence (AI) and Big Data play a significant role in shaping its future. These technologies offer unprecedented opportunities for personalization, operational efficiency, and sustainability in the travel experience. 

However, only some in the industry are benefiting equally from these advancements.

Hotels and travel companies can leverage these technologies to enjoy a wide range of benefits:

1. Automate routine tasks and customer support services 

2. Enhance the booking experience

3. Improve hotel management

4. Personalize room settings

5. Utilize predictive analytics and demand forecasting

6. Optimize operations

7. Implement predictive maintenance 

8. Facilitate collaboration and stakeholder engagement

9. Reduce environmental impact

However, as with any new technology, there are concerns about the impact of AI in the hospitality industry.

The Cost Challenge for Small and Independent Brands

While the benefits of AI and Big Data are clear, the financial investment needed to implement these technologies can pose significant challenges, particularly for small and independent brands in the travel industry.

Large hotel groups with bigger budgets and more resources may find it easier to invest in these technologies. On the other hand, small businesses could face financial constraints and struggle to find the required funding.

However, the focus should not be solely on the initial investment. It's equally important to consider the long-term value these technologies can create. 

Moreover, with the increasing availability of affordable AI and Big Data solutions, these technologies are becoming more accessible to small businesses.

Overcoming financial challenges is just one part of the journey. Small and independent brands also need to build technical capabilities, find the right talent, and develop strategic partnerships to leverage AI and Big Data effectively.

This transformational journey requires a clear vision, a well-defined strategy, and a commitment to continuous learning and adaptability. 

As a community-oriented media, we embrace the widely-adopted wisdom in sustainability - “If you want to go far, go alone. If you want to go far, go together.”

Collaboration often leads to innovative ideas that do good for a greater audience.

When you're ready, here are 4 ways we can collaborate to increase your brand awareness:

1. Advertorials: The ASTB team produces content about brands and promotes it across our channels.

2. Sponsored features: Brands sponsor our original features for logo placement and backlinks to increase traffic to your brand’s channels.

3. Re-aired features: Brands provide content, images, and videos. ASTB moderates and redistributes (re-airs) content across our channels.

4. Bespoke content development: The ASTB team of human marketers produces reports, e-books, long-form and social media content that align with your brand’s requirements.

We work with a tiered pricing system to ensure businesses of all sizes can benefit from our services. For more pricing details, please contact us at [email protected].