This Is Your Moment: Join Us to Lead Sustainable Tourism in Hanoi

Hello there, 

Vietnam’s post-Covid travel rebound is turning heads across ASEAN. By recovery rate, it’s outpacing regional giants like Thailand and Indonesia. 

But here’s the thing — measuring success purely by arrivals misses the bigger picture: the need to future-proof the industry.

The future of tourism isn’t about volume. It’s about value. 

Destinations like Japan and Bhutan are setting an example by focusing on longer stays, higher per-capita spending, and more meaningful experiences. 

To attract these high-value, conscious travelers, the industry needs thoughtful collaboration and bold leadership.

That’s why we're excited to announce the next AST Forum, taking place on May 15, 2025, in Hanoi, Vietnam.

Hanoi — and Vietnam as a whole — is ready not only for a deeper sustainability conversation but also for more impactful action.

When we hosted the inaugural AST Forum in Ho Chi Minh City in 2023, we witnessed extraordinary energy and untapped potential in the country. 

This time, we’re building something even bigger, and we know we can’t (and don’t want to) do it alone.

To accelerate sustainability in travel and tourism, collaboration isn’t optional. It’s essential.

🚀 We’re inviting speakers, partners, and sponsors to collaborate with us and help shape this movement:

→ Speakers: Share your expertise and inspire meaningful change.

→ Venue Partner: Showcase your commitment to sustainability as our host.

→ Sponsors: Join us if you’re an innovator or solution provider passionate about driving sustainable tourism forward.

👉 Go deeper into our collaboration benefits here. 

If you’re in Hanoi on May 15, we’d love to welcome you in person. If not, we’d be grateful if you could share this email with those in your network who are equally passionate about moving this industry forward.

👉  Join our wait list to receive RSVP details directly in your inbox in the coming days.