Sustainability Certification: Green Stamp or Greenwash?

Hello friend,

With over 200 ecolabels worldwide, there is widespread confusion about which certifications genuinely promote sustainability and add value versus those that may merely serve as marketing tools.

As someone who’s deeply involved in the tourism sector, your perspective is key to helping us better understand the value of sustainability certifications like B Corp, Positive Luxury, Preferred by Nature, and those accredited by the Global Sustainable Tourism Council (GSTC).

We’re excited to invite you to participate in an important survey that could redefine sustainability standards in Asia’s hotel and travel industry.

Why Should You Participate?

• You’ll contribute to creating a guide that compares how various sustainability certifications align with the unique needs and expectations of our industry in Asia. 

• Your feedback will be shared anonymously with sustainability certification programs so they can consider making adjustments to truly reflect and support your business needs.

Exciting Incentive Just for You!

To thank you for your time and valuable feedback, you will receive an exclusive digital report packed with the key findings and real-life case studies.

This report is designed to give you important insights to enhance your sustainability strategies.

Ready to Share Your Thoughts?

With only 16 questions, it will only take under 5 minutes to complete. Your responses will be kept completely confidential.

Thank you for your continued commitment to sustainable travel.

The AST team

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